Meet everyone once a year, or do you only celebrate Christmas every 2 years?
"Everyone has a lot to do, of course. Attending or traveling to a trade fair always costs a little money, that's also true. But how priceless is the knowledge, cultivated contacts and new perspectives that you gain at a trade fair? How valuable is the exchange among colleagues, which is not an everyday occurrence. Maintaining contacts has something to do with an attitude that you either live by or just talk about. At least once a year you should find the time to meet up, learn new things and refresh contacts. Vendtra deliberately takes place every year, or do you only celebrate Christmas every 2 years? Past 2-year fair rhythms have not proved successful. Practitioners are interested in the core market, manufacturers and colleagues in their own country, not abroad. Vendingfamily is more than just a word, it needs to be cultivated so that everyone can move forward together.". Eric M.C. Schwaab, Vendtra.